StyleCebu Eventology | UP DHARMA Down at the Puma Store Cebu
The first Puma store in Cebu by a Cagayan de Oro-based company, Spruce Designer Network Inc., and wo-manhandled by Vanessa and Trisha Tamparong hosted an afternoon cocktail party with Teresa Liwanag, marketing goddess of Cougar Athletic Trends, Inc. at the Puma Store in Ayala Active Zone Ayala Center Cebu last November 14, Saturday.
Photo below by Trisha Tamparong
“The growing market for active lifestyle in Cebu prompted one of the leading sports and lifestyle apparel brand to open an outlet here,” by PhilStar.
Toti Dalmacion, the UP DHARMA DOWN’s manager, in the middle. Photo by Trisha Tamparong
UP DHARMA DOWN signing autographs at the PUMA Store. Photo below and above by Trisha Tamparong
UP DHARMA DOWN with the PUMA Staff
Joven Morales with Sherwin de Guzman
Armi Millare is wearing a of pair of Kate Torralba Leg Love leggings and ballet flats from SM Department Store
Carlos Tanada, Up Dharma Down bass, and Teresa Liwanag, the marketing head of the Cougar Athletic Trends Inc.
Vanessa Tamparong, Trisha Tamparong and moi
One of the Puma ambassadors, UP Dharma Down, donned PUMA attires and entertained Puma shoppers and signed autographs at the same time.
Armi Millare – keyboards, vocals
Carlos Tañada – lead guitars
Ean Mayor – drums and loops
Paul Yap – bass
From Wikipedia:
Up dharma Down is a Filipino band that won the In The Raw Award at the 2005 NU 107 Rock Awards, and as Best New Artist and Best Female Award for vocalist and keyboardist, Armi Millare, at the 2006 NU 107 Rock Awards. Their first album, Fragmented, under independent record label Terno Recordings, was released in 2006. Their 2nd album Bipolar is now available all records bars and iTunes. P
Apart from that, Mark Cole’s BBC show tagged them as the Asian band to most likely cross over to North American shores, and has been featured in numerous regional shows together with bands such as Arcade Fire (Canada) and Bloc Party (UK). Their eclectic music gave them the leverage to stand above most local bands in the Philippines, enough to be featured in the July 2007 issue of Time Magazine.
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[...] headbands that I normally don’t see at Ayala. A few days back, we were also treated to an Up Dharma Down experience in PUMA store at the Ayala Active Zone, Ayala Center Cebu. Boy, Armi is so [...]
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