Penshoppe debuted its mid-year collection in Stylescape: Manila for Philippine Fashion Week last May 30 at the SM Mall of Asia Atrium. Friends and partners of Golden ABC, Penshoppe’s mother company, Club Pen members’ Victor Basa, Akihiro Sato, Matteo Guidicelli, JC Tiuseco, Solenn Heusaff, Melissa Ricks and more models all represented the country’s leading brand of casual wear that day. Penshoppe, the homegrown retail trailblazer, is one of the country’s go-to brands for casual fashion, offering a wide range of apparel that jives perfectly with the young Filipino’s lifestyle.

Summer season may have been a thing of the past when Philippine climate requires us to be school-friendly and rain-ready this June. Penshoppe took care of revamping our wardrobe this season as the newest approach to fashion is seen in fresh hues and bold statements.

on Akiro: top, blue crewneck tee with printed plaid pattern & foil print at left crest; bottom, Indigo revolt jeans

On Bea Soriano: top, pool blue and charcoal striped cropped hoodie w/ patch over a black twofer polo w/ plaid woven combination.; bottom, blue straight loose pants w/ styled detachable flap on front panel

top, striped, over-size cardigan in turquoise, pink and cream; bottom, brown coated 5 pocket skinny pants

Penshoppe’s bold new campaign is inspired by Woody Allen’s romantic satire in the 70s, Annie Hall. Who else could easily appeal to such era than Club Pen members’ Victor Basa, Akihiro Sato, JC Tiuseco, Bea Soriano and Solenn Heusaff? It is an Annie Hall-esque moment that took on a new age imagination.

This “newstalgic chic” collection is just perfect for everyday casual wear that can be pulled off effortlessly. When wearability plays a vital role in fashion, Penshoppe relives warmth from fabric and framework. Its key elements are acid-bright colors and the Penshoppe trademark of fun-loving style.

On Victor Basa: top, brown blazer jacket with zipper details over a gray printed stripe v-neck tee; bottom, dark indigo rock fit jeans

On Solenn Heussaff: black flannel biker jacket over a mauve oversized kimono top w/ Belt & Pocket

On JC Tiuseco: top, Polo Tee with patch pocket and epaulette detail at shoulder (black): Bottom, Rock fit medium Blue 5-pocket denim jeans w/ decorative stitching

Although the aura is muted, one can certainly attest to how mature this collection turned out to be. So how did Penshoppe reinvent itself? This newest collection appeals to all ages without compromising the predilection of youth. It is new, timely and very stylish.

Check out Penshoppe’s mid-year collection of schoolboy chic, neo-grunge and new, tailored Denimlab jeans at all Penshoppe boutiques nationwide. Penshoppe is located at 2/f SM Cebu, G/F Ayala Center Cebu and Robinsons Cebu.

Photos above show the attendees of the Penshoppe show during Philippine Fashion Week. Among the many who graced the event were Lifestyle Goddess Cacay Moras from Circuit Magazine and Cebu fashion designer Jun Escario, Sara Meier-Albano, Victoria Herrera, Levenson Rodriguez and Ram de Vera, Santi Go and Bong Aromin, Kaye Quema and Joey Server. Thanks to Mon Mangila, Amiel Balagtas and Daniel Tan for the photos.