Francis Magallona’s passing away sent everyone frothing at the frenzy of losing an icon who not only puts Philippines in the map but also loves to interpret his praise with songs. Perhaps he brought about this We Love Philippines mantra, yes?

A tribute to lovers of everything Philippines, be the first to be part of the official launch of PI Apparel this Independence Day weekend at the Outpost. PI Apparel is another collection of Island Souvenirs depicting Pinoy pride in bold fashion. The shirts, that are in black and white and hopefully more colors, bear sketches of the Philippine flag colors: red, yellow and blue and are even printed in bold Wear Your Pride letters. See Cebu personalities wearing PI Apparel below. Photos are of Dan Ong’s and the PI site.

Kris Janson AD MODEL Miss Cebu 2009 wearing Pilipinas Vine

Cybill Gayatin ZEE Editor in Chief on Wear Your Pride

Diane Espera of SEPA Accessories wearing Wear Your Pride

Meg Eteve Writer on Hero of Mactan

Dan Ong photographer

Ria Redulla, TV Host wearing Pinoy Sketch

The Rock Your Pride concert of Kalye Music Production starts at 8pm at the Outpost this Saturday with band performances from Powerspoonz, The Line Divides, Pandora and Mungkanghan. They are giving away free drinks from 730-830pm plus goodies are up for grabs, too. PI Apparel is available at all Islands Souvenirs and Islands and More outlets. Grab yours now!