I can understand how a perfectly sane person cannot be enamored at the sight of those rubber clogs but to invest so much effort into putting up a website and creating a mass campaign to eliminate the shoe brand is just too much. Crocs, these ultra-hip shoes with Italian styling that provides molded foot support has perfectly proven itself satisfactorily to the market and is gaining more profit each day – recession or not. The world would be such a great place to live in without all the hate. Why people would spend so much time pulling down something and tearing it apart is beyond me. Seriously.

So this site apparently lambasted everything and everyone who did so much as even look at a pair of Crocs shoes. They largely campaigned for people to burn, thrown, tear and destroy everything related to Crocs. Just like how it is in life – if it doesn’t fit, don’t wear it.

The writer or the site’s contributor apparently is a Canadian student named Vincent Ravina who bought the domain IHATECROCS.COM to advocate his vehement hatred for the brand. “We hate Crocs for the same reason that people hate mildew: they’re ugly, foul-smelling and make everything feel hopeless and dank. Crocs offend the eyes of those with even the loosest grip on common sense. They must be stopped,” says Kate Leth, one of the site’s network administrator. They regaled horror stories of kids getting stuck at elevators because of the bulkiness of Crocs and even subjected to burning the product to show that yes, they care for those kids, too. They are burning rubber, what does that say of theirregard for the environment?

Now tell me, do you want to buy this IhateCrocs spreadshirt?

I have nothing against Crocs and even if I think padded shoulders are fashion’s worst mistake ever, I will not lift a finger to exploit its harmfulness to the fashionsphere. All that hate talk is ruining the Ozone layer. Sigh.

CROCS are available at Paseo Solana, Ayala Center Cebu and SM Northwing.