In the demi-monde of fashion where everyone claims authority, it is just highly imperative that a show must transpire to impose that authority. Samsung and her chichi counterpart’s Philippine Daily Inquirer and the rest of the sponsors’ Folded and Hung, YOU, Kipling, Nike Sports, Technomarine, Speedo, and Havaianas all presented one ramping sensation they call the Inquirer Lifestyle Series for Fitness Fashion last Saturday at the Waterfront Hotel Pacific Ballroom in Cebu. We weren’t greeted by satins and layers and layers of tulle to highlight wedding gowns and evening wear but were enthused by casual and fitness apparel all showcased by the country’s designers that we pay lip service to and Cebu’s MAC and Manila Models.

Sportswear is versatile – thanks to Joey Samson, Louis Claparols, Tonichi Nocom, Protacio Empaces, Jun Escario, Rajo Laurel, Philip Rodriquez, Vic Barba, Rhett Eala, Arcy Gayatin, Randy Ortiz, Cary Santiago, James Reyes, Lord Maturan, and Edwin Ao. See photos below as captured by Paolo Mañalac. Thanks, Benjie Ordonez.

Cybill Gayatin in Edwin Ao and YOU

Designer Louis Claparols in Kipling made looking very chic in active lifestyle fun

MAC Model Melissa Basubas in Philip Rodriguez and Havaianas

Model Jedda Hernandez in Arcy Gayatin and Technomarine

Designer Rhett Eala for Speedo showing off his fashionista trademark

Model Akihiro Sato in Lord Maturan in Penshoppe

Model wearing Cebu designer Cary Santiago in Folded and Hung

The show finished off with the designers being given recognition by the mavericks of the show especially Inquirer LIFESTYLE’s EIC Thelma San Juan! We missed Jun Escario and Rajo Laurel that night but their lack of physical presence made up for the pieces they presented on the runway. Who wears them is relevant to how one wears them. The Fitness Fashion show aims to blend alternative pieces, create fashionable ensembles and maintain an active lifestyle - another Jackie Aquino baby.

Fun. Sexy and stylish. Fitness Fashion is a series in itself that and will continue to run until the whole month of November. Catch Dexter Alazas and the AD MODELS this Saturday at the Terraces for more of FITNESS FASHION. Cross that red X on your calendar, Cebu.