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Linea Sugbuana by Dexter Alazas

11 September 2008 3,418 views 17 Comments

With the advent of haute couture blossoming into Gossip Girl aficionados, we’d rather be wearing the latest oversized headband than be caught dead with last season’s skinnies. Only a true Cebuano could actually sow influence among the few. He will make us go back to our roots and cultivate it. Dexter Alazas brought us back to old style Cebu without even moving any step backward. Before ooh-aahing his newest collection, see Dexter Alazas’ Linea Sugbuana as captured by Joseph Ong.

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“LINEA SUGBUANA is my new line,” explains Dexter. “…very Filpino inspired… tradition with a modern treatment… laser cut techniques… (all) done in a more contemporary way.”

See the crochet, embroidery, beading and hand painting – there is a handcrafted element to it and they are all done by hand.

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“It’s my dream to bring back the love for Cebu and the search for Cebu’s identity,” Dexter further claims. “LINEA SUGBUANA can be the alternative term to the traditional FILIPINANA so that someday the word will be synonymous to FILIPINO FASHION.” I love that part, Dex. This collection is interpreted in different ways from couture to museum pieces, novelty items to souvenirs. Note:  PANUELOS, HAND FANS, TAPIS, PARASOL, TO SARONGS, MINI MESTIZA SLEEVE BOLEROS, and formal ensemble for men and women.

Novelty items will be displayed in shops and specialty stores soon and in the malls early next year to cater to a wider market. Made to measure orders can be produced on exclusive one-of-a-kind pieces with a more customized approach.

Visit ALAZAS ATELIER by DEXTER ALAZAS at or by appointment contact 09204107705 – 09238878861 – pldt – 5804378

The Dexter Alazas Linea Sugbuana collection pays homage to the modern Cebuana and gives tribute to women who have kept the Cebuano flair by keeping some of the tradition even if new trends are being introduced. Linea Sugbuana defined a bold fashion statement that is truly Cebuana.

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A lot of fashion icons publicly claim authority of the style that they express when in fact they patronize not the local designers but foreign brands and international names. If you wear something so Cebu, then that is a different case.

Models from AD are Nikki Taylor and Loise Tan. Stylecebu would like to thank Joseph Ong for his photos. :)

17 Comments »

  • DEXTER ALAZAS said:

    hi dear,

    i am so overwhelmed with the feature, you are truly one stylish scribe that never fail to poetically create such with sense and sensibility, love youre work, and I am pleased to know that someone still has the unbiased nature to look at things around Cebu in a fashionably positive way…
    your words define your fineness , in the art of writing , and in style….

    KUDOS!!!

    DXTR

    # 13 September 2008 at 12:47 am
  • Chris said:

    lovely concept! cebu IS vogue. ;) keep it up, dex!

    # 13 September 2008 at 1:10 am
  • Glamarazzi said:

    You DEFINE style, Dex! :)

    # 13 September 2008 at 10:19 pm
  • Maria Karla Loinaz said:

    Very nice concept. Indeed it is a good idea about Cebuana style. Keep it up Dex. I hope he’s got an online shop.

    # 1 October 2008 at 8:16 am
  • Glamarazzi said:

    http://www.dexteralazas.com

    # 27 October 2008 at 2:19 pm
  • chikoytumol said:

    WOW murag ukay2
    hehehe
    JOKE!

    # 28 February 2009 at 7:31 pm
  • dexter said:

    LOVE THEM ALL COMMENTS…

    MWAH!!!

    # 29 July 2009 at 3:37 pm
  • Style Cebu » Blog Archive » “Wedding a’Fair” at BTC this weekend said:

    [...] Resort Hotel, the “Wedding a’Fair” is supported by Kusina Habana, Crown Regency, Dexter Alazas, and Debuts & I [...]

    # 11 September 2009 at 9:50 am
  • luisa USA said:

    hey dex how are you related to mimi alazas of maria luisa

    # 11 October 2009 at 9:42 pm
  • stylefirm said:

    hi.. yes Mimi is my cousin in law… her husband is Alvin … my cuz..

    # 7 November 2009 at 1:35 am
  • ginbrey said:

    hello……really nice creations. ihow i wish i could work with you,even as volunteer only,

    # 30 January 2010 at 2:12 pm
  • ginbrey said:

    i have already seen ur lovely creations published in sunstar news.really nice…. the AMANO.

    # 30 January 2010 at 2:16 pm
  • ginbrey said:

    im 17 years old,hrm student but i really love sketcchings most esp.men and women clothes…………

    # 30 January 2010 at 2:20 pm
  • dexter said:

    thanks everyone… you may call me at 09238878861

    # 12 February 2010 at 2:03 pm
  • luisa USA said:

    hey dex! i remember meeting you and talking to you personally during the Ms Cebu presentation at the Ayala garden during the balikbayan party jan 2009….

    nice creations! love it…

    # 29 March 2010 at 1:54 am
  • dexter alazas said:

    thanks luisa!!!

    love to see you soon…

    a fashion show in the usa maybe???

    anyways,, contact me when you need anything…
    dexteralazas@yahoo.com
    stylefirmad@gmail.com
    09238878861
    09204107705

    thanks

    # 29 April 2010 at 10:33 pm
  • Imee Roberts said:

    Absolutely beautiful work of art Filipinos can all be proud. Very nice indeed. I love the laser cut, handpainting, the color scheme, the feminine graciousness, but not too overwhelming. Wish I could have a line of cocktail dresses with such fine touches for many more people to see Dexter’s work of art. I hope to see Dexter’s creations when I go home.

    # 19 December 2010 at 2:04 am

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