Linea Sugbuana by Dexter Alazas
With the advent of haute couture blossoming into Gossip Girl aficionados, we’d rather be wearing the latest oversized headband than be caught dead with last season’s skinnies. Only a true Cebuano could actually sow influence among the few. He will make us go back to our roots and cultivate it. Dexter Alazas brought us back to old style Cebu without even moving any step backward. Before ooh-aahing his newest collection, see Dexter Alazas’ Linea Sugbuana as captured by Joseph Ong.
“LINEA SUGBUANA is my new line,” explains Dexter. “…very Filpino inspired… tradition with a modern treatment… laser cut techniques… (all) done in a more contemporary way.”

See the crochet, embroidery, beading and hand painting - there is a handcrafted element to it and they are all done by hand.

“It’s my dream to bring back the love for Cebu and the search for Cebu’s identity,” Dexter further claims. “LINEA SUGBUANA can be the alternative term to the traditional FILIPINANA so that someday the word will be synonymous to FILIPINO FASHION.” I love that part, Dex. This collection is interpreted in different ways from couture to museum pieces, novelty items to souvenirs. Note: PANUELOS, HAND FANS, TAPIS, PARASOL, TO SARONGS, MINI MESTIZA SLEEVE BOLEROS, and formal ensemble for men and women.
Novelty items will be displayed in shops and specialty stores soon and in the malls early next year to cater to a wider market. Made to measure orders can be produced on exclusive one-of-a-kind pieces with a more customized approach.
Visit ALAZAS ATELIER by DEXTER ALAZAS at or by appointment contact 09204107705 - 09238878861 - pldt - 5804378
The Dexter Alazas Linea Sugbuana collection pays homage to the modern Cebuana and gives tribute to women who have kept the Cebuano flair by keeping some of the tradition even if new trends are being introduced. Linea Sugbuana defined a bold fashion statement that is truly Cebuana.
A lot of fashion icons publicly claim authority of the style that they express when in fact they patronize not the local designers but foreign brands and international names. If you wear something so Cebu, then that is a different case.
Models from AD are Nikki Taylor and Loise Tan. Stylecebu would like to thank Joseph Ong for his photos. ![]()













hi dear,
i am so overwhelmed with the feature, you are truly one stylish scribe that never fail to poetically create such with sense and sensibility, love youre work, and I am pleased to know that someone still has the unbiased nature to look at things around Cebu in a fashionably positive way…
your words define your fineness , in the art of writing , and in style….
KUDOS!!!
DXTR
lovely concept! cebu IS vogue.
keep it up, dex!
You DEFINE style, Dex!
Very nice concept. Indeed it is a good idea about Cebuana style. Keep it up Dex. I hope he’s got an online shop.
http://www.dexteralazas.com
WOW murag ukay2
hehehe
JOKE!
LOVE THEM ALL COMMENTS…
MWAH!!!
[...] Resort Hotel, the “Wedding a’Fair” is supported by Kusina Habana, Crown Regency, Dexter Alazas, and Debuts & I [...]
hey dex how are you related to mimi alazas of maria luisa
hi.. yes Mimi is my cousin in law… her husband is Alvin … my cuz..
hello……really nice creations. ihow i wish i could work with you,even as volunteer only,
i have already seen ur lovely creations published in sunstar news.really nice…. the AMANO.
im 17 years old,hrm student but i really love sketcchings most esp.men and women clothes…………
thanks everyone… you may call me at 09238878861
hey dex! i remember meeting you and talking to you personally during the Ms Cebu presentation at the Ayala garden during the balikbayan party jan 2009….
nice creations! love it…
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